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Two qualified meetings in a weekend, on a topic nobody wants to touch

Two qualified meetings in his very first weekend, on a topic that's hard to sell.

Frédéric Mense

Frédéric Mense

Founder of Eur'Net, cybersecurity for small businesses

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120

Connections, first weekend

2

Qualified meetings in 1 week

21%

Replies in 48h

The context

Frédéric runs Eur'Net, cybersecurity since 1997 for freelancers, SMBs, associations and local authorities. His challenge is not expertise, it is getting executives to discuss the topic.

Account connected on a Friday evening, a few boxes ticked. On Saturday he saw his profile busy and thought he had been hacked: the machine had found prospects and started the conversations.

“The system found people I had never seen, qualified and complementary profiles. And the quality of the exchanges blew me away, it had gone and found an article published three months earlier to open the conversation.”

Frédéric Mense

His setup

On Monday, one hour to sharpen it: freelancers, associations and small local outfits with no in-house skills to secure themselves. Excluded: IT services firms, which are his competitors.

The outcome

First weekend: 120 connection requests, 21% replies within 48 hours, and two qualified meetings that same week. All on the trial, with no credit card.

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