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Two qualified meetings in one weekend, on a topic nobody wants to touch.

Two qualified meetings in his very first weekend, on a topic that's hard to sell.

Frédéric Mense

Frédéric Mense

Founder of Eur'Net, cybersecurity for small businesses

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120

Connections, first weekend

2

Qualified meetings in 1 week

21%

Replies in 48h

The context

Frédéric runs Eur'Net, a cybersecurity company founded in 1997. He protects freelancers, SMBs, associations and local authorities, from the workstation all the way to staff training. His challenge isn't expertise, it's the conversation: for two years, decision-makers have been pushing the cyber topic aside while the risk climbs, and despite a large LinkedIn network, starting genuinely qualified exchanges stayed slow going.

Frédéric connected his account on a Friday evening, ticking a few boxes without fine-tuning much. Saturday morning he finds his LinkedIn profile buzzing and first assumes he's been hacked. Reading the exchanges, he gets it: his digital double had found prospects, sent the connection requests and started the conversations over the weekend.

The system found people I had never seen, qualified and complementary profiles. And the quality of the exchanges blew me away, it had gone and found an article published three months earlier to open the conversation.

Frédéric Mense

His setup

On Monday he spent an hour refining his target: freelancers, associations and small local structures that use digital tools every day without the time, skills or internal resources to secure them. Excluded: IT services firms, which are competitors. The machine, meanwhile, had kept running without him all weekend.

The outcome

In that first weekend: 120 connection requests sent, a 21% reply rate in 48 hours, and two qualified meetings already booked for the week, with complementary rather than competing contacts. All on the Pro trial, no credit card. For Frédéric it's simple: he found his prospecting system, and it runs on its own.

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