All customer stories
Deep diveEnergy retrofit

Opening a sector he didn't know, without guessing the right keywords.

Moved from Waalaxy to goal-driven targeting.

AG

Arthur G.

LinkedIn acquisition, energy retrofit

3-4

Calls booked (under 2 wks)

5-6

Goals reached

Waalaxy

Tool replaced

The context

Arthur prospects in the energy retrofit sector, a market he didn't really know at first. He started on the phone, cold calling, until a simple realization: a lot of prospects never picked up, but they accepted his LinkedIn connection requests. So he opened a LinkedIn channel alongside his calls and plugged MimikFlow into it.

His goal wasn't to sell a product, he didn't have one yet. He wanted to book 20 to 30 minute calls to understand his target's day-to-day and pain points, positioning himself as someone doing field research rather than a salesperson. The real challenge: his target was twofold and hard to translate into keywords, heat-pump installers on one side, people who coordinate building projects on the other (project owners, principals), with vague job titles.

When I typed 'energy retrofit' by hand, LinkedIn returned everything. With MimikFlow I just described who I was looking for, and it went and found profiles I'd never have found on my own.

Arthur G.

He used to run Waalaxy

With Waalaxy

Keyword search. Simple on a niche he knew well, but it runs dry fast: after a few pages you hit inactive or off-target profiles, and quality drops.

With MimikFlow

He describes his intent and his goal, the tool finds the right profiles on its own, even the ones without a clear job title, by reading the company, the activity and the posts. No more fishing people out of the search bar one by one.

At a comparable price, MimikFlow gives him the smart targeting Waalaxy doesn't have.

His setup

Arthur filled in his target (owners of small French energy-retrofit companies), his offer (no product, just a discovery call) and his tone: simple, direct, human, not too corporate, short sentences always ending on a precise slot proposal. He turned on 8 follow-ups and ran the Setter in validation mode, to keep an eye on every message before it went out, then tweaked a few settings to make the tone a little less blunt.

The outcome

In under two weeks: 5 to 6 goals reached and 3 to 4 calls booked, in an unfamiliar niche, with people he would never have reached out to on his own. Generally well-qualified profiles. His recommendation is above all about the prospect research, which he sees as the real edge over a classic tool.

More customer journeys

All customer stories