Finding authors among entrepreneurs, without going profile by profile
41 prospects replied to a writing retreat built for women entrepreneurs
Jenny Lorient-Boureux
4seasons Editions, writing retreats for women entrepreneurs
View LinkedIn profile168
Invitations sent
41
Prospects who replied
1
Meeting booked
The context
Jenny runs writing retreats near Alicante for women entrepreneurs who want to move forward on a book tied to their business.
Her target fits no job title: founders across every sector who already carry a book project and are looking for the time to write it. MimikFlow spots those profiles and opens the conversation.
Her setup
The campaign presents a Friday-to-Tuesday retreat: writing in the morning, rest in the afternoon. Targeting stays on those with a book in mind and the need to step out of daily routine.
The outcome
Across 199 tracked profiles: 168 invitations, 71 conversations opened, 41 replies and one meeting booked. A niche offer can generate conversations at scale.