Finding the right authors among women entrepreneurs, without prospecting every profile by hand
41 prospects replied to a writing retreat built for women entrepreneurs
Jenny Lorient-Boureux
4seasons Editions, writing retreats for women entrepreneurs
View LinkedIn profile168
Invitations sent
41
Prospects who replied
1
Meeting booked
The context
Jenny runs immersive writing retreats for women entrepreneurs and business leaders who want to move a book tied to their work forward. The campaign presents a format near Alicante, with writing workshops, mindset work and a path from writing through publishing and distribution.
The target is precise but hard to identify from a LinkedIn title alone: women entrepreneurs and business leaders across industries who already have a book project and need time, calm or a collective setting to move it forward. MimikFlow turned that intent into a campaign that finds relevant profiles, starts the conversation and follows up without diluting the retreat's positioning.
Her setup
The campaign presents a Friday-to-Tuesday retreat near Alicante. Mornings are dedicated to writing, afternoons leave room for rest and evenings extend the program. Targeting stays focused on entrepreneurs considering a business book, essay or personal account, especially those who need to step away from daily work to make real progress.
The outcome
Across 199 profiles tracked, 168 invitations were sent, 71 conversations opened and 41 prospects replied. One meeting is recorded as booked in MimikFlow. The story shows that a niche, experience-led offer can generate conversations at scale without losing the precision of its target.